用创意激发艺术灵感 用艺术提高生活品质
Hyundai Motorstudio Beijing wants to share a unique perspective of art through mural.
Source of Image : Courtesy of the artist
Commissioned and unveiled by Hyundai Motor Company and Hyundai Motorstudio Beijing, the mural initiative perpetually echoes the company's commitment to cultivating a more sustainable future while fostering a dynamic connection with the local communities. The project ensures public access to art as an inclusive cultural conversation starter.
Since its inception in 2017, coinciding with the opening of Hyundai Motorstudio Beijing, this ever-evolving mural has swiftly become a quintessential feature within the 798 Art District. It stands as a testament to Hyundai's dedication to reinforcing its ties with diverse community groups through a practice of periodic artistic creation. Collaborative efforts with preeminent creative talents have been integral to this process.
The latest installment, titled 'We Are All Unique', marks the third iteration of the mural series and is collaborated with the renowned global digital art collective Universal Everything. This edition is a site-specific commission with reference to the distinctive architectural essence of the 798 Art District and is harmoniously integrated with Hyundai's forward-thinking philosophy on sustainable energy solutions.
This mural not only beckons the community to delve into their surroundings with a renewed sense of wonder and delight but simultaneously invites contemplation on the innovative application of eco-friendly materials. The characters expressed in the artwork embed connection to diverse mobility, eco-friendly materials and of the visual language of the local community’s architecture and design.
We Are All Unique celebrates a diverse population, united by a shared purpose.
The artwork captures a procession of diverse characters expressed in multiple forms, colors and materials.
As individuals, each character's personality and appearance is distinct, moving through space in unique abstract ways. As a collective, the characters pulse to the same rhythm — creating an unexpected choreography, performed by an unexpected sum of parts.
This edition of We Are All Unique has been specially created for Hyundai Motorstudio Beijing and 798 Art District. The composition and expressions of characters have been intentionally designed to communicate three core themes, central to Hyundai’s future vision:
Celebrating Hyundai's innovation in the future of mobility by the diverse ways each character moves through the space.
Styling our characters using sustainable materials and practices, commonly used in Hyundai's sustainable approach to mobility design.
Creating a connection with the local community by visually referencing the form and visual language of the 798 Art District — its design and architectural.
Meet the characters of ‘We Are All Unique’
Please enjoy the original media work of the mural –
‘We Are All Unique’ is a celebration of unity in difference. A gathering of joyful figures emerges - each moving to the music in their own way, with their own distinctive textures, colors and expressions. Together, the characters pulse to the same rhythm, an unexpected sum of parts with a shared purpose.
Source of Video : Courtesy of the artist
Universal Everything
Universal Everything is a UK-based digital art and design collective founded by Matt Pyke in 2004. The studio’s work is imbued with life and imagination, exploring human movement, figurative forms and emerging technology to push the boundaries of human digital art and our creative experience.