Meet the vibrant Electricity character, creatively portrayed in diverse forms. Hyundai is committed to realizing sustainable mobility that does not negatively affect the global environment based on leading clean mobility technologies in the fields of electric vehicles. This dedication comes to life in our IONIQ brand, where innovation meets eco-conscious design, redefining the future of electric driving with style and purpose.

As you can see the distinctive water droplet appearance, this character symbolizes Hyundai's innovative approach to hydrogen energy. From cars to trucks and buses, coupled with innovative mobility platforms like robotaxis, Hyundai is driving towards a carbon-neutral future.

The forms of these figures draw inspiration from the latticed emblem of the 798 entrance, embodying the connection to the art district. The material represented mirrors the eco-friendly processed leather found in IONIQ 5 and 6 interiors. What's more, the dyeing process utilizes flaxseed oil and bio components extracted from sugar cane and corn, underlining Hyundai's dedication to environmentally conscious practices.

The material represented is soft recycled PET plastic yarn, which can be found in the seats for interiors of IONIQ 5 and 6. While embodying Hyundai's commitment to sustainability, these figures also capture the easily overlooked yet ubiquitous small stone stumps scattered across the grounds of 798.

These playful representations are inspired by the recycled fishing net carpet found in the interiors of the IONIQ 6. Just like our dedicated electric lineup of cars, IONIQ, these characters embody Hyundai's vision for the future of mobility. By using recycled materials like fishing nets, we are not only reimagining automotive interiors but also bringing tangible sustainable solutions to the world.

Meet these charming characters, celebrating the sustainable elegance of recycled paper. Each figure embodies Hyundai’s commitment to eco-friendly design, turning recycled paper into a symbol of style and sustainability in the journey towards a greener tomorrow.

The shapes of these cartoon figures are inspired by the mechanized settling tanks and cracking furnaces of the 798 area. These relics of the once-used colossal industrial equipment find renewed vitality as sources of inspiration within the area, with the metallic sheen of powder green and powder orange adding a sense of fashion to them.

Fashioned from the eco-friendly material Papier-mâché, these characters are modeled after the arches within the 798 area, as well as the assorted towers and stacks scattered throughout.

These vividly colored triangles, regularly and irregularly shaped rectangles, draw inspiration from the vast silhouette of gantry cranes. A gantry crane is a variant of the bridge crane, commonly found in industrial zones. Here, wood substitutes for steel, transforming these formidable structures into charming and adorable character representations.

These designs reference the well-known Bauhaus-style architectural landmarks within the 798 area, including the distinctive sawtooth-shaped roofs delineated by simple lines, and structural columns emanating from within the buildings. Watermelon red and Morandi colors add warmth and a soft texture to the original brick and concrete industrial structures.